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Glossary

glossary

A list of often difficult or specialized words with their definitions

Browser

software program used to view and interact with various types of Internet resources available on the World Wide Web

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Cache

an area on the hard disc of a computer where web pages and page elements (graphics etc) are stored when a page is downloaded from the Internet

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CCS

Cascading Style Sheets

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CF

ColdFusion

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CMS

Content Management System — clickfind™ can be compared to a sophistacted Content Management System

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CPA

Abbreviation for cost-per-acquistion, also referred to as cost-per-action. It's the fee paid to an adverting vendor for each lead or sale generated

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CPC

This is the amount that the advertiser pays for each click to a given advertisement or group of advertisements

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CPM

In relation to banner ads, the CPM is the cost per thousand impressions

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Domain Name

the "address" or URL of a particular Web site, also the text name corresponding to the numeric IP address of a computer on the Internet

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Dynamic Pages

web pages automatically generated by ASP, PHP or ColdFusion, and ussually with a database behind it

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E-commerce

E-commerce (electronic commerce) is the buying and selling of goods and services on the Internet, especially the World Wide Web

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Hosting

also known as Web site hosting, Web hosting, and Webhosting. is the business of housing, providing a server, and maintaining files for one or more Web sites

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HTML

Hypertext Markup Language

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Online shop

online shop, Internet shop, webshop or online store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. It is an electronic commerce application used for B2B or B2C

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Search Engine

internet search engines (eg Google, clickfind, AltaVista) help users find web pages on a given subject

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SEM

Search Engine Marketing - the practice of marketing and advertising through the search engines

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SEO

Search Engine Optimisation

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SQL

Structured Query Language, pronounced "sequel"

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URL

Uniform Resource Locator

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Web

short for World Wide Web

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Website

collection of files that are arranged on the World Wide Web under a common address and allows retrieval via a browser

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