Objectives and background
How would you describe your business or organisation, in one sentence?
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What are the main objectives for your website? What specific results do you want to achieve?
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Who are the target audiences (age, gender, location/s, industry/market, jobs, expectations)?
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Do you already have a website? If so, what do you want to change about it? If not, do you have a domain name, or preferences for URLs?
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Who are your competitors (or similar organisations)? Which websites do you see as benchmarks?
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Design and branding
Do you have a logo/name and a design style (preferred colours, fonts, etc)?
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What personality do you want the site to have? (eg friendly, professional, high-tech, simple, etc)?
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What are the strengths or unique selling points and messages you want to communicate?
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Do you have any visual material, such as photos or illustrations?
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Do you need help with other marketing materials, eg web banner ads, brochures or print ads?
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Content and functionality
Do you have a draft site plan, content outline, or an indication of the scope and type of content?
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Which specific functions will the site need? (eg searching, registration, forums, user customisation, feedback, forms/transactions, interactive features, language translations, e-commerce, etc)
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What source material is available? (text, images, video, audio, data) Who will provide source material? Do you own copyright for this? How much will need to be created/edited?
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How often will different types of content be updated? Do you need the facility to be able to update some or all of it yourself, or do you want a quote for maintaining the site content?
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Will the site include any advertising? (eg banners or sponsored links)
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What are the plans for content in the future? How might the site and requirements evolve?
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Technical and process issues
Do you need a quote for site hosting? If not, where will the site be hosted, and on what platform?
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Do you need help with search engine marketing? (eg Google Adwords, reciprocal links, etc)
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What is the minimum technical spec that the site should work on? (eg browser version/s, Mac/PC, resolution, plug-ins, accessibility. If you don’t have specific preferences, we’ll follow best practice)
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Do you have any preferences regarding the programming language used to build the site?
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What security is needed? (eg will there be different levels of users, or credit card transactions?)
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What are your preferred timescales and deadlines for the site launch?
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What’s your budget for website development, maintenance and marketing?
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What do you need in order to make a decision – a ballpark cost, an indication of the process we’d follow, some samples of work, or a detailed proposal with full cost estimate?
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